The first step is to map out how you are going to franchise the business. You need to be concerned about the produces you sell, how you sell them, and the places you will be selling them. You then have to address logistics: how will the products be distributed and sold? How will you sell the franchised system to franchisee? You will also need detailed financial statements, and other materials about the business for your offering circular. Many of these issues should be identified prior to drafting the franchisee agreement. Also, you will need to comply with various state and federal disclosure rules.